Targeted streaming ads that reach the voters broadcast TV misses.
Streaming is 47% of all TV viewing now. If your media plan is still broadcast-only, you're missing nearly half the audience. We buy CTV and OTT across every major platform that accepts political ads, and we combine direct platform buys with programmatic voter-file targeting so your spots reach the specific households that matter.
Streaming inventory gets more expensive the closer you get to election day. Campaigns that lock in early get better rates and better placements. Tell us about your race and we'll build a free CTV strategy assessment.
We buy CTV/OTT inventory across every major streaming platform that accepts political advertising, building a platform mix based on where your target voters actually spend their time.
Full-episode, non-skippable placements across Disney's advertising ecosystem — entertainment, sports, and news content on a single buy.
YouTube commands 12.5% of all TV viewing. Pre-roll, mid-roll, and connected TV placements, plus live TV advertising on YouTube TV.
NBC content, live sports, and news programming on streaming — reaching cord-cutters who've left traditional cable behind.
Both a device platform and The Roku Channel. Roku serves ads across multiple apps on Roku devices, not just its own content.
Free ad-supported streaming services are increasingly important for reaching voters who prefer free, ad-supported content over paid subscriptions.
We use two buying methods together because each does something the other can't. This combination gives your campaign premium placements on the platforms voters know, plus precision targeting across the full streaming landscape.
Guaranteed placement on premium streaming services with brand-safe, known content environments on Hulu, YouTube TV, and Peacock.
Voter-file targeting at the household level with cross-platform reach — serving ads to identified voter households across whichever platforms they use.
Broadcast TV targets a DMA. CTV targets voters.
Match voter records to connected TV devices at the household level. Segment by party registration, vote history, turnout propensity, or any combination your data team builds.
Advanced microtargeting by ideology, turnout propensity, expected vote method, and media consumption — identifying "CTV persuadables" reachable primarily through streaming.
Target by ZIP code, congressional district, state legislative district, or custom boundaries — no paying for impressions outside your district.
Daily integration of absentee and early vote returns. Voters who've already cast ballots are suppressed, and budget is reallocated to voters who still need to be reached.
We track reach and frequency at the household level with cross-screen measurement that unifies viewing data across devices and platforms. A voter who sees your ad on Hulu through their Roku and on YouTube on their phone is counted as one voter with a frequency of two, not two separate viewers. This prevents the over-counting that inflates reach numbers and hides frequency problems.
CTV works best when it's integrated with the rest of your media strategy, not treated as a standalone line item.
Our recommended approach: use broadcast for broad reach in markets where it's cost-effective, then layer CTV to fill the gaps broadcast leaves. Broadcast over-delivers to partisan base voters who watch more traditional TV. CTV reaches the persuadable and lower-propensity voters that linear TV underserves.
Because we handle media buying across all channels (broadcast, cable, streaming, digital, social, and direct mail), we can coordinate your CTV buy with everything else your campaign is running. The messaging is consistent, the timing is coordinated, and the budget is allocated based on where it will actually move voters.
Our in-depth guide covers everything from platform selection to measurement frameworks.
"...Tuesday Digital political consulting firm which has seen considerable success with seemingly underdog candidates."
Maximize your campaign's reach with a multi-channel advertising strategy.
Tuesday Digital specializes in CTV/OTT advertising for political campaigns at every level. We combine direct platform buying with programmatic voter-file targeting.
