Every Voter in Your District Gets Your Message. Guaranteed.

Direct mail is the only channel where you know exactly who received your message. No algorithms, no ad blockers, no skipped pre-rolls. 90% of mail gets opened. Response rates average 4.4%. We handle everything from design to mailbox: print coordination, list development, mail house logistics, USPS compliance, and delivery confirmation.

Full-service from concept to mailbox. One team handles design, printing, lists, logistics, and delivery. No vendor juggling.
Voter targeting built from your voter file, turnout propensity data, and campaign intelligence. Every piece goes to the right doors.
Coordinated with your digital, streaming, and broadcast campaigns so your message hits voters from multiple directions.

Mail programs have real production timelines. Paper, printing, and postal logistics all need lead time. Tell us about your race and we'll scope out a mail program that fits your budget and calendar.

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(202) 321-3735

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Mail Formats

What We Produce

Every type of political direct mail, built to spec or based on our recommendations. From 1,000 pieces for a local race to hundreds of thousands for a statewide program.

Postcards

The workhorse of political mail. Cost-effective, no envelope to open, and voters see the message immediately. Standard and oversized formats for introductions, contrast pieces, and GOTV.

Oversized Mailers

Command attention in a mailbox full of standard-sized pieces. When you need visual impact or a message that demands more space, oversized formats deliver.

Letters

A personal letter from a candidate, a fundraising appeal, or a detailed policy position can be more effective in letter format. Custom envelopes and inserts included.

Multi-Panel Foldouts

Room to tell a more complete story. Candidate comparison pieces, issue deep-dives, and voter guides designed so the exterior earns the open and the interior delivers.

Door Hangers

A proven GOTV tool for local and down-ballot races. Designed to reinforce the message your volunteers deliver on the doorstep.

Print Collateral

Event materials, rally signs, brochures, and anything else a campaign needs in print to support the ground game.

Full-Service

How the Process Works

You don't need to manage a designer, a printer, a mail house, and a list vendor separately. We handle all of it under one roof.

01

Design

Every mail piece starts with a designer assigned to your campaign. Experienced political graphic designers who understand what lands with voters. They work with you on messaging, layout, and format to produce pieces that stand out and communicate clearly.
02

Print Coordination & Proofing

We manage the entire print production process. You review proofs before anything goes to press. We handle paper stock selection, color matching, and quality control so the final piece matches what was approved.
03

List Development & Targeting

This is where direct mail becomes a precision tool. Targeted voter mailing lists based on party registration, vote history, turnout propensity, geography, precinct-level data, and campaign intelligence. We also support Every Door Direct Mail (EDDM) through USPS.
04

Mail House & USPS Logistics

Sorting, tabbing, addressing, and postal optimization handled by our mail house partners. We manage all USPS compliance including political mail regulations and nonprofit postal rates. You get delivery confirmation.
05

Tracking & Coordination

Updates through the entire process so your team knows where things stand at every stage: design, print, mail house, and delivery. No black boxes.

The Case for Mail

Why Direct Mail Belongs in Your Media Plan

Direct mail does something no digital channel can guarantee: it physically arrives at a voter's address. No algorithm, no ad auction, no viewability question. It shows up.

The Research

68% of voters felt less overwhelmed by direct mail compared to other political ads. Voters who receive mail are 59% more likely to search online for the candidate afterward.

Multi-Channel Reinforcement

A voter sees your streaming ad on Tuesday, gets your mail piece on Wednesday, and sees your social ad on Thursday. That kind of coordinated presence is what moves voters.

No Platform Restrictions

Direct mail sidesteps the targeting restrictions on Meta and Google. No special ad categories, no limited targeting, no approval processes. Your data, your list, your message.

Planning

Drops, Timing, and Strategy

We don't believe in a one-size-fits-all mail program. The number of drops, the timing, and the format all depend on the race, the district, the budget, and the overall campaign strategy.

We scope budgets based on district size, target universe, number of drops, format, and print volume. Our longtime vendor relationships give us known pricing, and because we manage the entire process, we find efficiencies that campaigns coordinating between multiple vendors typically miss.

Single Drop

One well-timed mail piece to supplement a digital plan at a critical moment.

Multi-Drop Sequence

Introduce, develop the message, draw contrasts, and close with a GOTV push.

Integrated Timing

Mail drops coordinated with your digital flights and TV buys for multi-channel reinforcement.

Budget Efficiency

Known vendor pricing and full-process management that finds savings other setups miss.

Integrated Media

Finding Efficiencies Across Channels

Having direct mail under the same roof as your digital, streaming, and TV buying means smarter decisions about where mail fits in the full media plan.

Fill Demographic Gaps

If digital is reaching younger voters but underdelivering to older demographics, a targeted mail drop fills that gap at a known cost.

Last-Mile Persuasion

When TV builds broad awareness but you need a persuasion touchpoint in specific precincts, mail delivers precisely where it matters most.

Lean Budget Strategy

Limited resources? A lean digital plan paired with strategic mail drops for high-impact moments: introduction, contrast, and GOTV before Election Day.

Frequently Asked Questions

How quickly can you turn around a mail piece?

It depends on volume and complexity. For a standard postcard run, we can go from approved design to mailboxes in under a week. For larger programs or more complex formats, we typically need two to three weeks. In urgent situations, we've compressed timelines significantly with our vendor partners.

Can you help develop our mailing list, or do we need to bring our own?

Both. We can develop targeted voter lists based on your campaign's criteria using voter file data, or we can work with lists you provide. We can also help refine an existing list to improve targeting and reduce waste.

How many mail drops do you recommend for a campaign?

It depends on the race, the budget, and the overall strategy. Some campaigns benefit from a single high-impact drop timed to a critical moment. Others need a full multi-drop program spanning several weeks. We'll recommend a plan based on your specific situation and budget.

Do you handle USPS compliance and nonprofit postal rates?

Yes. We manage all USPS political mail compliance, nonprofit postal rate qualification for eligible organizations, and all associated logistics. The campaign doesn't need to navigate postal regulations.

What's the minimum order for a mail program?

We can handle runs as small as 1,000 pieces for hyperlocal races. There's no minimum that prices you out of working with us. The approach scales to fit the campaign.

Do you design the mail pieces or do we need to bring creative?

We manage the full design process with our network of experienced political graphic designers. They're integrated into the project from the start and work with your campaign on messaging and visual direction. You approve designs before anything goes to print.

Your Political Direct Mail Partner

Tuesday Digital offers political campaigns of all sizes access to impactful advertising and intelligence services. Tuesday Digital draws from decades of combined experience in commercial advertising agencies, political campaign work, and research and analytics. We build and execute custom plans built from tried and true tools and techniques that have been proven to produce results at any scale.

Tuesday Digital has proved to be a pivotal force during times of uncertainty. Tuesday Digital has worked with numerous candidates in challenging primary and general election races that have ultimately changed the fabric of the political landscape locally in Rochester and throughout New York State. Tuesday Digital's efforts have produced significant victories and unseated longtime incumbents in several local and state-level races.

"The company, Tuesday Digital, specializes in digital advertising and campaign management and only launched in January. The initial client list included Meeks and Clark, Assemblyman Harry Bronson, Senate candidate Jeremy Cooney and County Court judicial candidate Meredith Vacca. All won."

Rochester Democrat and Chronicle July 8, 2020

"...Tuesday Digital political consulting firm which has seen considerable success with seemingly underdog candidates."

Rochester Democrat and Chronicle June 28, 2021

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