Frequently Asked Questions
How much does social media advertising for a political campaign cost?
It depends entirely on your goals, timeline, and audience size. A local race in a small media market might spend $5,000 to $15,000. A statewide campaign could spend $1,000,000 or more. The beauty of social is you control the spend. We can run effective campaigns at almost any budget because you pay only for the impressions and clicks you get. We'll show you what's realistic for your budget and timeline.
Do we need a lot of video content to run successful social ads?
No, but it helps. Static images, design-focused graphics, and well-written copy work. Video performs best because it stops the scroll and holds attention. If you have good video assets or can produce them, we'll use them. If not, we'll build a strong static creative strategy. Either way, we work with what you have.
Can you guarantee my ads reach voters I care about?
Social media targeting isn't perfect. We can narrow audience segments, but the platform's algorithms do the heavy lifting on who actually sees your ads. What we guarantee is strategic deployment. We'll set up targeting that makes sense for your audience and goals. We'll monitor performance and adjust if something isn't working. But we can't promise every impression reaches a primary voter. What we can promise is efficient spending and continuous optimization.
How long before we see results?
It depends on the goal. Some campaigns see website traffic and form submissions within days. Building name recognition takes longer. TV-style awareness campaigns might run for weeks before we see the impact. We'll set realistic timelines upfront. Most campaigns see meaningful data within one to two weeks of launch. We'll give you a weekly performance report so you're never guessing whether the spend is working.
What happens to my ads after the campaign ends?
We pause everything. Your ads come down when the campaign ends. All your ad accounts, targeting, and creative stay in our system for documentation and compliance. We maintain records to show exactly what ran, when, and how much was spent. That documentation matters if there are any questions about compliance later.